Tsour Lee Adato Co Founder & CEO
Profile
A concise snapshot of leadership, craft, and results in luxury imaging.
Tsour Lee Adato
Tsour Lee Adato has established himself as a trusted name in jewelry and luxury product photography and videography. Combining artistic vision with strategic leadership, he has built a reputation for delivering high-quality visual storytelling in the competitive world of high-end branding.
As the founder and CEO of Pro Photo Studio, a Miami-based studio launched in New York City in 2015, Tsour guided the company’s growth from a local startup to a nationally recognized firm serving clients across the U.S. by 2017. Today, the studio is expanding its reach into global markets.
Recognized by Forbes for his expertise in beauty and fashion imagery, Tsour has crafted visuals for thousands of jewelry pieces, luxury watches, cosmetics, and eyewear campaigns.
His client portfolio spans iconic watch brands like Versace and Ferragamo, alongside collaborations with Shiseido, Adidas, AT&T, Macy’s, Starbucks, and other household names. He balances work with Fortune 500 companies and independent brands alike, ensuring each project reflects its unique identity.
Notably, Tsour has collaborated on Hollywood film projects, including Marvel’s The Punisher and a limited-edition Black Panther watch design for Invicta. His jewelry photography emphasizes precision, capturing the brilliance of gemstones and metals, while his cosmetics work focuses on techniques like mirrored reflections, dynamic action shots, and bespoke styling tailored to each brand.
By blending technical mastery with a client-centered approach, Tsour Lee Adato continues to elevate visual standards in the luxury industry, proving that creativity and collaboration can shine without compromise.
Volunteer & Community Engagement
Beyond his professional achievements, Tsour dedicates meaningful time to service across Palm Beach County, pairing creativity with hands-on work that strengthens the community.
Laszlo’s Kitchen
Tsour, together with his daughter Zoie, volunteers with Laszlo’s Kitchen, a nonprofit focused on fighting hunger and supporting families in need. They assist with meal preparation, packaging, and neighborhood deliveries to ensure consistent access to meals.
Beyond volunteering, Tsour contributes professional photography and visual storytelling that help the organization communicate impact, inspire donors, and mobilize community support. Their father-daughter teamwork embodies compassion and the importance of passing kindness to the next generation.
Palm Beach County Sheriff’s Office (PBSO)
As a volunteer with the Palm Beach County Sheriff’s Office, (PBCSOV) Tsour assists deputies in maintaining safety and visibility throughout the community. He patrols neighborhoods using a Sheriff’s Office vehicle, helps with traffic control, and supports deputies during public events and special assignments, reinforcing a visible presence where it’s most needed.
His service contributes to safer neighborhoods and stronger community trust, reflecting a genuine commitment to civic duty and public service.
D2C Growth & Digital Influence
Blending strategy, performance, and creative influence in the evolving direct-to-consumer landscape.
Driving the D2C Revolution
With the rise of the D2C (direct-to-consumer) ecommerce model, which is quickly replacing traditional retail, over 80% of American consumers in a recent survey claimed they plan to buy from a D2C brand by 2023. Over the past three years, ecommerce sales have grown by 15% annually, and the ecommerce industry now exceeds $200 billion in value.
As brands adapt to this new era, Pro Photo Studio helps elevate product sales—achieving increases of over 150% for many D2C clients through premium imagery and strategic visual storytelling.
Across social media, Tsour Lee Adato has become a widely recognized voice in professional product photography. His community of more than 60,000 followers on TikTok and Instagram engages with behind-the-scenes studio content, photography hacks, and creative insights that inspire both brands and creators.
His expertise has been featured in leading publications such as Forbes, Starter Story, F-Stoppers, The Jerusalem Post, and A Shaded View On Fashion—cementing his standing as one of the industry’s go-to experts for luxury and commercial photography.