{"id":29429,"date":"2021-09-14T13:33:03","date_gmt":"2021-09-14T13:33:03","guid":{"rendered":"https:\/\/www.prophotostudio.net\/?p=29429"},"modified":"2021-09-17T18:45:53","modified_gmt":"2021-09-17T18:45:53","slug":"how-online-shopping-among-todays-college-students-has-been-gaining-popularity-due-to-the-pandemic","status":"publish","type":"post","link":"https:\/\/www.prophotostudio.net\/blog\/how-online-shopping-among-todays-college-students-has-been-gaining-popularity-due-to-the-pandemic\/","title":{"rendered":"How online shopping among today’s college students has been gaining popularity due to the pandemic"},"content":{"rendered":"\t\t
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The COVID-19 pandemic changed different facets of our lives and affected several industries. One other thing that has changed is the online shopping behaviors of college students around the world.<\/p>

Since the pandemic started, more people had to settle for online shopping more frequently than before. In addition, they were reliant on the internet to get news, digital entertainment, and health-related information.<\/p>

People in developing economies made the most significant switch to online shopping, and this move to a digital world is courtesy of the pandemic. As the economy starts to recover, we will see these changes have lasting effects over time.<\/p>

The global growth of online shopping<\/a> means an urgency to ensure that everyone can seize the opportunities that digitalization offers as the world starts to recover from the pandemic.<\/p>

Before the pandemic, college students were the demographic with the highest number of online shoppers, and schools struggled to manage the spike in deliveries and packages on campus. This has only got worse since the pandemic with college students spending more time online and doing all their shopping on the internet.<\/p>

By understanding the online shopping trends with college students, universities and colleges will know how best to manage the increasing package volumes, improve the students\u2019 experience, and save time and money for their staff.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Social media influences college students’ shopping behavior<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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College students are mainly a mix of millennials and Gen Z and have a buying power of up to $143 billion \u2013 and make up 40% of the customers. These generations are connected digitally, so it is not any surprise that social media is the biggest driver of their online shopping behavior.<\/p>

Up to 90% of college students use Instagram<\/a>, and about 50% of them buy through the platform. Also, 80% of them use Snapchat, and 50% on TikTok<\/a>. In addition, over 90% of people between 18 and 24 use YouTube every week, at least once. This is why eCommerce marketers tend to focus on college students as their target for marketing and branding through social media platforms<\/a>.<\/p>

This shows how influential social media is in determining the online shopping<\/a> behavior of college students \u2013 than other generations. As a result, colleges and universities have to prepare for more deliveries and packages influx as college students shop online with their mobile devices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Rise of online grocery shopping<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Online grocery shopping is gaining more popularity among college students today because of the pandemic. Before the pandemic, less than 4% of US grocery spending was online. However, this number rose to about 15%.<\/p>

Now college students order groceries online more frequently, and they are buying in large quantities. According to a report, this increase in online grocery shopping is not restricted to college students alone; most Americans now do most of their shopping online due to the pandemic. The same report also reported that online grocery shopping<\/a> will reach $250 billion by 2025 and will also make up 21.5% of grocery sales.<\/p>

The fact that college students also have to self-isolate for 14 days after arrival on their campuses and given that there are still positive cases being identified, means that online grocery shopping will only increase further among college students.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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